Building Music Community with Web Presence
Pre-Conference Workshop at the 2024 ASTA/SAA Conference
Led by Morgan Lee Gerstmar
Wednesday, March 20th, 2024 12:00PM-5:00PM
Kentucky International Convention Center. Louisville, KY
Workshop Notes
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Meet Morgan
Morgan Lee Gerstmar (she/her) is a Suzuki violin teacher and web designer based in Los Angeles, CA. She is director of the Los Angeles Suzuki Institute and owner of the web design company Perch Consulting, which specializes in building web presence for music teachers and small businesses. She holds degrees and certificates in Music, Neuroscience and Web Design from University of Southern California, California Institute of the Arts, and Santa Monica College.
Planning
Below are some resources that were shared during the workshop. This page may be updated with new resources as they become available.
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Popular services include: Squarespace, Wordpress, Wix, and Weebly. These often offer many other services, including domain hosting and analytics, which makes things easier to manage.
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Beware of Persona Bias by Jessica Marriott
How to avoid unconscious biases in creating personas by Princess Ventures.
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How Much Does a Website Cost? — Forbes contributors
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There are seven modules to receive the certificate, but you don’t need to do them all! Each course provided by Google and Coursera will teach you different aspects of digital marketing.
Building
Below are some resources that were shared during the Workshop. This page may be updated with new resources as they become available.
Sharing
Below are some resources that were shared during the Workshop. This page may be updated with new resources as they become available.
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Check out my blog post Five tips to grow web presence for music teachers.
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Algorithms of Oppression: How Search Engines Reinforce Racism by Safiya Umoja Noble on Amazon